Management and structure

Management Team

Elvira Marco
Elvira Marco is AC/E's Director General. She holds a law degree from the Universidad Complutense in Madrid and a degree in political and business science from the Universidad Autónoma in Madrid, and has completed the Programa de Dirección General (PDG) at IESE Business School. She has 20 years experience in directing cultural and international programmes and is a regular contributor to publications and seminars. She speaks English, French and Italian and is part of the advisory board of Tourspain and of the Observatory for Gender Equality in the Arts created by the Spanish Department of Culture.

From 2007 to 2012 she worked with the IESE Business School on the design of the Arts & Culture Programme, developed on the basis of research into the national and international cultural sector. Some of the initiatives in which she took part as an independent advisor during this period are the Civil Society Initiatives Pavilion at Expo Zaragoza 2008 and the Madrid Pavilion at Expo Shanghai 2010.

From 2000 to 2006 she was Secretary General of the Sociedad Estatal para la Acción Cultural Exterior, having previously held the post of Director of Programmes at the Sociedad Estatal para la Conmemoración de los Centenarios de Felipe II y Carlos V (1998–2000). 

PublicationsRetos de nuestra acción exterior: Diplomacia Pública y Marca España, Ministerio de Asuntos Exteriores y de Cooperación, 2012.
El Discreto Encanto de la Cultura. Nuevas Estrategias para la proyección exterior de la cultura, Elvira Marco and Jaime Otero (eds.),  Editorial Ariel,  2012.
When Business Meets Culture, B. Muñoz-Seca and J. Riverola (eds.) Palgrave 2011.
Arte y Eficiencia, B. Muñoz-Seca and J.Riverola (eds.) EUNSA 2011.
 
Articles"Cultura y relaciones internacionales: La imagen de un país en la era global", Tribuna Abierta, Actualidad Jurídica Uría Menéndez / 34-2013;  ‘La transformación de la diplomacia cultural española’, Política Exterior No. 134 - March–April 2010; ‘La colaboración público-privada en la proyección cultural exterior’  DT 3/2010 Real instituto Elcano de Relaciones Internacionales;  ‘Una mirada al sistema británico de relaciones culturales internacionales: acción cultural exterior y diplomacia pública’ ARI No. 34/2008, Real Instituto Elcano de Relaciones Internacionales.

direcciongeneral@accioncultural.es


 
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Santiago Herrero Amigo
Santiago Herrero Amigo is AC/E's Director of Programmes He holds a degree in Law from the Universidad Complutense in Madrid and he has also follow studies in Arts.

As a career diplomat he has been Cultural Attaché in the embassies of Norway and Pakistan. From 2012 to 2016 he was Cultural Attaché at the Spanish Embassy in Japan.  

From 2016 to 2017 he became Deputy Director General for Cooperation with Latin America, before joining AC/E in september 2017 as Director of Programmes. 


dirprogramacion@accioncultural.es


 
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Carmelo Moisés García Ollauri
Carmelo Moisés García Ollauri is AC/E's Director of Finance and Resources. He holds a degree in economics and business administration from the Universidad del País Vasco and a master’s degree in stock markets and financial derivatives from the UNED. He has completed a Public Management Programme at ESADE and a Company Management Programme at the Instituto de Empresa.
 
He is a chartered accountant, registered in the Official Register of Auditors.
 
He has pursued his career in the IEG, S.A.  Group (Vitoria) and at the Ministry of the Treasury, holding posts in the tax office of Vizcaya (Treasury), the Government Comptroller’s Office (Financial Control), and the Technical Office of the Under-secretariat of the Treasury as technical advisor for finance, and as an advisory member.
 
A member of the Audit Committee and the Accounting Committee of the Instituto de Contabilidad y Auditoría de Cuentas.
 
He was previously Chief Financial Officer of the Sociedad Estatal para Exposiciones Internacionales, S.A.

dirfinanciera@accioncultural.es


 
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Pilar Gómez Gutiérrez
Pilar Gómez Gutiérrez is currently Director of Production at AC/E. She studies a French degree at the Universidad Complutense in Madrid.
 
A cultural management professional with more than 30 years’ experience, she began her career in 1982 as a manager of major theatres such as the Lara de Madrid. She combined this activity with what would be her profession for many years, being in charge of producing different stagings and tours under the direction of Manuel Canseco, José Osuna, Miguel Narros and Emilio Hernández, among others, for successive editions of the Veranos de la Villa programme of summer events and the Almagro, Sagunto and Mérida festivals.
 
In 1988 she set up her own company, producing cultural projects and events of different kinds such as general meetings of financial and business institutions. After becoming director of Production of the International Festival of Mérida in 1990, she worked on different independent productions, prominent among which was La Fiesta Barroca, organised as part of the Madrid Capital of Culture events. In 1995 she was appointed Director of Production of the Compañía Nacional de Teatro Clásico directed by Adolfo Marsillach.
 
In 2005, after serving in the department of Culture of the regional government of Castile-La Mancha, she joined the Sociedad Estatal para la Acción Cultural Exterior, S.A., SEACEX, occupying the post of Director of Projects and Coordination until the merger and creation in December 2010 of the current Sociedad Estatal de Acción Cultural. 

dirproduccion@accioncultural.es


 
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Board of directors

President
Fernando Benzo Sáinz
Secretary of State for Culture
Ministry of Education, Culture and Sport



Members

María Ángeles González Rufo
Deputy-Director of eProcurement 
Ministry of Finance and Public Administrations


Carlos Guervós Maíllo
Deputy-Director of Intellectual Property
Ministry of Education, Culture and Sport


Manuel Ángel de Miguel Monterrubio
Deputy Director General of Personal Income Tax, Directorate General for Taxation
Ministry of Finance and Public Administrations


Charo Moreno-Cervera Ramírez
Director of the Cabinet of the Secretary of State for Culture
Ministry of Education, Culture and Sports

Valle Ordóñez Carbajal
Coordinator for Affairs related to the Presidency of the Government

Ana María Rodríguez Pérez
Director General of Communication and Diplomatic Information
Ministry of Foreign Affairs and Cooperation


Rafael Rodríguez-Ponga Salamanca
Secretary of the Instituto Cervantes

Cristina Serrano Leal
Director General of International Economic Relations
Ministry of Foreign Affairs and Cooperation


Alberto Valdivielso Cañas
Secretary General of the Directorate General for State Heritage
Ministry of Finance and Public Administrations


Roberto Varela Fariña
Director General of Cultural and Scientific Relations, AECID
Ministry of Foreign Affairs and Cooperation

Camilo Vázquez Bello
Deputy-Director for Cooperation and the Promotion of Culture Abroad
Ministry of Education, Culture and Sports

Secretary of the Board:
Miguel Sampol Pucurull
Head of EU Litigation Unit
Legal Service before the ECJ. Secretariat of State for the European Union. Ministry of Foreign Affairs and Cooperation
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Audit and control comission

President
Alberto Valdivielso Cañas
Secretary General of the Directorate General for State Heritage
Ministry of Finance and Public Administration

Members
María Ángeles González Rufo
Deputy-Director of eProcurement 
Ministry of Finance and Public Administrations


Manuel Ángel de Miguel Monterrubio
Deputy Director General of Personal Income Tax, Directorate General for Taxation.
Ministry of Finance and Public Administration

Secretary non member
Miguel Sampol Pucurull
Head of EU Litigation Unit
Legal Service before the ECJ. Secretariat of State for the European Union. Ministry of Foreign Affairs and Cooperation 
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