Tipos Latinos is an international typographic organisation made up of thirteen Latin American countries: Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, Guatemala, Mexico, Paraguay, Peru, Uruguay and Venezuela. Its chief purpose is to stage the Bienal Latinoamericana de Tipografía – Latin American Typography Biennial – which celebrates its sixth year in 2014, continuing with the achievements made at the previous biennials since the first in 2004. Tipos Latinos promotes the development of activities that complement and enrich the main exhibition: talks, workshops, guided visits, etc. The exhibition is presented simultaneously in all the countries of the region and travels extensively to several cities, some of them outside Latin America.
This year’s event, which has the support of AC/E’s PICE programme for the internationalisation of Spanish culture, features Andreu Balius Planelles, one of the most important typographers in Spain, who is performing two activities. The first, a workshop on ‘Lettering and trademark design’, is an introduction to drawing letters. Through different sketching techniques he teaches participants to create logos: lettering is a means of representing the trademark. He also helps design characters that convey values or attributes capable of expressing those trademarks correctly. The second is a lecture on ‘Typography as a communication tool’ in which Andreu Balius deals with issues such as the significance of typography, its functioning, how to communicate through it or what the criteria are for a good choice of type.
This year’s event, which has the support of AC/E’s PICE programme for the internationalisation of Spanish culture, features Andreu Balius Planelles, one of the most important typographers in Spain, who is performing two activities. The first, a workshop on ‘Lettering and trademark design’, is an introduction to drawing letters. Through different sketching techniques he teaches participants to create logos: lettering is a means of representing the trademark. He also helps design characters that convey values or attributes capable of expressing those trademarks correctly. The second is a lecture on ‘Typography as a communication tool’ in which Andreu Balius deals with issues such as the significance of typography, its functioning, how to communicate through it or what the criteria are for a good choice of type.