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Extra, fashion! The birth of the fashion press in Spain #ExtraModa

Extra, fashion! The birth of the fashion press in Spain

#ExtraModa | The exhibition traces the history of fashion through fashion magazines: from the France of Louis XIV, with the birth of the luxury industry, until the end of the 19th century, with the arrival and development of the fashion press in Spain .

The exhibition follows different publications dedicated to fashion, with different milestones: the first, the Mercure Galant, which appears in France (1672); or the publication of the first numbers of fashion magazines that still remain today like Harper’s Bazaar (1867) and Vogue (1892), in the United States.

Different cross-sectional readings related to the typologies of the magazine are presented: feminine, feminist, educational… whose aim was to create a certain model of women. Other aspects that stand out are the evolution of the silhouette, the change of attitude with the practice of sport, social life, or the incorporation of women into work and their life in the domestic sphere.

"Extra, fashion! The birth of the fashion press in Spain", invites to reflect on the fashion press model in today's society since its origins. Fashion figurines, costumes and other pieces of the Museum's collection make up this exhibition along with funds from other public institutions and private collections.
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