Expo 2020 Dubai was the first global event held in the Middle East. Spain was one of the leading participants at the event, which brought together over 200 countries and international organisations in a convergence of innovation, business and culture.
Connecting minds, creating the future is the theme of Expo 2o2o Dubai, a global event to showcase Spain.
Acción Cultural Española (AC/E) is the SOE in charge of managing Spain’s presence in world and international expos. The Spain Pavilion for Expo 2020 Dubai, designed by Amman-Cánovas-Maruri (Temperaturas Extremas Arquitectos S.L.P., was a meeting and reception space available to all companies and institutions seeking to boost their presence and visibility. The concept “Intelligence for life” was the underlying theme for showing the talent and vitality of Spanish companies, so that ideas and knowledge can be shared and a vision for the future built.
The Spain Pavilion at Expo Dubai 2020, in line with the theme of this universal exposition of "Connecting Minds, Creating the Future", invited all member countries to participate in an event that aimed to "increase intelligence for life" and expand awareness of the potential of chess as a key educational tool, as supported by sound scientific studies.
The Music and Performing Arts Program of the Spanish Pavilion at Expo 2020 Dubai was the result of a public call that received more than 400 proposals. With that, it offered the opportunity to present the work in Dubai of many Spanish artists. The result was a diverse programme for all types of audiences, based on Spanish culture and integrating traditional proposals with other more contemporary and innovative ones. Throughout the six-month duration of the Expo, a total of 32 Spanish companies, totalling more than 200 artists, presented their work in Dubai. Around 100 performances took place in the Spanish Pavilion and in the main stages of the Expo site. Flamenco was very present with names like Miguel Poveda, Rosario La Tremendita or María Terremoto, among others. Also in the programme was Spanish music in its different styles; early music with the medieval music ensemble Artefactum and the Renaissance flute quartet Piacere dei Traversi. Classical music by the violinist Lina Tur Bonet with the pianist Alba Ventura; the Spanish guitar of Miguel Trápaga and José María Gallardo del Rey. Dance was represented in the programming by important companies such as the National Ballet of Spain and of Jesús Rubio Gamo, among others. The theatre had the creation of Isabel Vázquez's The Curse of Malboro Men and shows such as Tiritirantes, Bubble Factory or Maduixa Company, Mulïer, all in a long list of names of the highest quality.
|→ Programme Miguel Poveda “En concierto” |
> Ver concierto
|→ Programme Rosario La Tremendita “Delirium Tremens, 2.0”|
|→ Programme Artefactum “Medieval Music from Spain”||→ Programme Olga Pericet “La espina que quiso ser flor”|
|→ Programme Miguel Trápaga “The Spanish Guitar”||→ Programme Forma Antiqua “La Caramba”|
|→ Programme Jesús Carmona Company “El Salto”||→ Programme Manuel Liñán “Con-Vivencias”|
|→ Programme Titiritantes Company “Ulterior”||→ Programme Quinteto Aulos.|
|→ Programme Miguel Puga “Deck & Piano Concert”||→ Christmas Shadow Puppettopic “Re-Living”|
|→ Programme Piaccere dei Traversi “Good News of Joy”. Cancelled|
|→ Programa Bubble Factory “The Impossible Bubble”||→ Programa Jesús Rubio Company “Gran Bolero”|
|→ Eduardo Guerrero Company “Faro”||→ María Terremoto “Recital”|
|→ Mercedes Ruiz, Eduardo Guerrero & María Moreno “Gala Flamenca”||→ Mercedes Ruiz & Santiago Lara “Tandem”|
|→ María Moreno “I Dance”||→ Eduardo Paniagua “Dreams of Al-Andalus”|
|→ Accademia del Piacere “Rediscovering Spain”||→ National Ballet of Spain “Invocación”|
|→ José María Gallardo Rey “The Arabic World on the Spanish Guitar”||→ Carmen Paris & Nabyla Maan “Dos Medinas Blancas”. Cancelled|
|→ Lina Tur Bonet & Alba Ventura “Noucentisme”||→ Maduixa Company “Women”|
|→ Antonio Serrano & Constanza Lechner “Falla, Granados, Sarasate, …”||→ María Pagés "Flamenco”|
|→ "Soledad", Spanish Tradition and Contempary Creation|
Excellent visibility for companies
For six months, Expo 2020 Dubai was the point of convergence for the global community, a splendid opportunity to showcase the most creative image of Spain and its business landscape. More than 25 million people arrived to visit it, of which 70% were international visitors. The time of year in which the event took place and the strategic location of the emirate guaranteed a high turnout from professional visitors and extraordinary visibility for Spanish business collaborators.
An event of exceptional public interest
The Spain Pavilion at Expo 2020 Dubai was considered to be an event of exceptional public interest. This declaration promoted the participation of the private sector and offered collaborating companies significant incentives stemming from article 27 of the law on the fiscal regime governing non-profit organisations and tax breaks for patronage (49/2002 of 23 December).
Connecting minds, creating the future
The general slogan is divided into three major areas: opportunity, mobility and sustainability. The challenges of humanity require innovative solutions in line with the United Nations Sustainable Development Goals (SDG).
→ The Expo is located in an area that is at its financial height and home to an airport, free trade zone and investment parks.
→ The location facilitates logistical and operational efficiency for participants as well as international visibility with maximum security measures.
→ The venue can accommodate the arrival and access of 60,000 visitors during peak hours.
→ Al Wasl Square is the centre of the venue, a symbolic yet functional space where three districts converge.
→ In addition to the pavilions, it houses indoor and outdoor spaces with capacities ranging from 120 to 15,000 people.
→ Once the Expo is over, the venue will be reconverted into the city’s District 2020, which will be comprised of green and residential zones with flexible and collaborative work spaces.
Dossier "Become a Sponsor"↓ An opportunity for Spanish companies
Expo Dubai in numbers
25 M visitors
70 % of international visitors
200 Hectares of the Expo venue
+ 200 restaurants
+ 200 Participants (countries, corporations, multinational organisations and academic institutions)
12 Lineal kilometres of shade
60 Live shows every day
3000.000 maximum visitors capacity
From 20 October 2020 to 10 April 2021, from 10am to 2am.
Pavilions will remain open until 10pm.
Strategic location of the Spain Pavilion
Iconic force, sustainability and design in 6,000m2.
The square was covered by impressive cones whose function was to cool down the public space.
Based on the principles of a circular economy, the project gave the building a second life by reusing the venue or some of its components.
• The square offered various interconnected spaces, covered by cones.
• The atrium connected the square with the belowground level and houses a large artistic installation.
• The below-ground level houses the theatre and the exhibition gallery.
Slogan: Spain, Intelligence for life
The slogan sums up the priority communication objectives of the Pavilion: our resourcefulness, capacity for innovation and our drive to preserve a good quality of life on the planet, for us and future generations.
The Pavilion presented and represented Spain at the Expo, a privileged event for boosting the country’s brand and a unique platform for scientific, technological, business and cultural diplomacy.
The visit to the Spain Pavilion was an unforgettable experience for visitors and a display of the capabilities and contributions of our creative and productive landscape.